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Marketing & SEO Tools
Use Search Engines to receive more customers
Search engines are for many companies the main source of their website traffic. The search engines have several ways to determine which webpage is relevant for a search query. In XIST4C you can add important keywords on every important element that is used by the search engines.
Create convincing and appealing titles
Search Engines give a lot of weight to the title of the page to determine what a page is about. Many Content Management Systems give limited to no options in changing the title of the page. The title of the page is also used as the clickable title in the search results. At the same time it has to describe the page and convince the searcher. A simple copy of the current position in the website / menu item does not suffice. Unlike many other Content Management Systems you can change the title of every single page in XIST4C.
Unique Keywords and Description for every page
The description of the page can be very important. It is often used as the description of a page in the search engine result page (SERP). Therefore it is important that these descriptions describe what the page is about and convince the reader to click on it and visit your page.
Unlike many other Content Management Systems, XIST4C allows you to create <meta> keywords and descriptions for every single page
Create your own URL
Most content management systems create dynamic content, therefore the URL's often contain lots of variables which make it difficult for the search engine to access and read your website. For example an URL that ends like this: /shoes/product?id=shoe&col=blue&size=med?id=984
With XIST4C you can choose your own text for the URL for every single page.
Increase conversions for PPC programmes (e.g. Google Adwords)
Create special landing pages with XIST4C. Specified on the individual PPC keywords you can create pages without distracting navigation and teasers (so called landing pages). The focus stays on the specific products for greater conversions.
News letters (optional)
Keep in touch with your customers through newsletters. Keep them informed about new products and services or special offers. You can even link from within your newsletter to landing pages for special offers for higher conversion rates.
Set up a forum where your customers can talk with each other and you can talk with your customers. Know what is going on with your customer and interact.